author

Rafaella Evgeniadou

Digital Marketing Manager at finera., holds an MSc in Digital Marketing and blends creativity with strategy to drive meaningful engagement in fintech.
Blog

Author's posts

Insights

How to Monitor and Optimise PSP Performance Over Time

Discover how ongoing PSP performance monitoring and smart routing drive higher approval rates.
Rafaella Evgeniadou
Oct 27
•
\\ 5 min read
Insights

The Architecture of a Payment Gateway: The 8-Step Flow That Secures Your Revenue

Demystify the Payment Gateway. Explore the eight steps of the payment processing system in a guide.
Rafaella Evgeniadou
Oct 12
•
\\ 5 min read
Insights

How Payment Orchestration Supports Multi‑Currency Settlements and FX

Optimise multi-currency payments with orchestration. Lower FX costs and simplify global growth.
Rafaella Evgeniadou
Sep 26
•
\\ 5 min read
Insights

Challenges of Payment Acceptance in LATAM & How to Solve Them

LATAM payments are complex. Learn how local methods and orchestration reduce failures.
Rafaella Evgeniadou
Sep 4
•
\\ 5 min read
Technology
Insights

Smart Payment Technology: How to Future-Proof Your Checkout Stack

Find out how smart payment technology future-proofs checkout and drives growth with Finera.
Rafaella Evgeniadou
Aug 29
•
\\ 5 min read
Technology
Business
Insights

How a Payment Bridge Helps Businesses Unify Gateways and Acquirers

Unify gateways and acquirers with a payment bridge to cut costs and boost approval rates.
Rafaella Evgeniadou
Aug 27
•
\\ 5 min read
Business

How Orchestration Helps Travel Brands Scale Globally

Orchestration + smart routing: The answer to global growth for modern travel brands.
Rafaella Evgeniadou
Aug 22
•
\\ 5 min read
Insights

Build vs Buy: Should You Build Your Own Payment Infrastructure?

Build or buy? Explore the trade-offs of owning vs outsourcing your payment stack and how to decide.
Rafaella Evgeniadou
Aug 14
•
\\ 5 min read
Insights

How Smart Routing Helps Retailers Reduce Cart Abandonment

Smart routing reduces cart abandonment by boosting approvals and improving user experience.
Rafaella Evgeniadou
Aug 12
•
\\ 5 min read
Insights
Trends

5 Fintech Innovations That Are Reshaping Payments

Explore 5 key fintech trends reshaping payments, boosting speed, security and global reach.
Rafaella Evgeniadou
Aug 8
•
\\ 5 min read
Open Banking

Cross-Border Payments: How Open Banking Improves Acceptance

Open banking boosts cross-border payments while reducing costs and friction for global merchants.
Rafaella Evgeniadou
Aug 6
•
\\ 5 min read
Insights

Choosing the Right Payment Stack: Orchestrator vs Gateway vs PSP

Gateway, PSP or orchestrator? Learn what your business really needs to optimise and scale payments.
Rafaella Evgeniadou
Aug 1
•
\\ 5 min read
Insights

APMs That Drive Conversions in eCommerce Markets

Boost eCommerce conversions with APMs your customers trust. Here's how to do it the smart way.
Rafaella Evgeniadou
Jul 31
•
\\ 5 min read
Insights

Common Payment Failures & How Orchestration Prevents Them

Learn how orchestration fixes payment failures, improves approval rates, and protects your revenue.
Rafaella Evgeniadou
Jul 30
•
\\ 5 min read
Products

APMs: Why Businesses Need More than Just Cards

Cards work. But APMs boost new payment growth. Here's why you need both in your strategy for 2025.
Rafaella Evgeniadou
Jul 9
•
\\ 4 min read
Insights

What Is Smart Routing and How Can It Boost Payment Approvals?

Boost approval rates and lower costs with smart routing and intelligent payment optimisation.
Rafaella Evgeniadou
May 14
•
\\ 5 min read
Insights

How to Increase Approval Rates and Minimise Chargebacks Through Prevention

Prevent chargebacks and boost revenue with key strategies to enhance your transaction approvals.
Rafaella Evgeniadou
Apr 14
•
\\ 5 min read
Insights

Payment Fraud: Consumer Awareness and Education as the First Line of Defense

Learn fraud prevention tips to educate customers on identifying payment scams and enhancing security.
Rafaella Evgeniadou
Mar 28
•
\\ 4 min read
Insights
Products
Technology

What Is Payment Orchestration and Why Does Your Business Need It?

Boost approval rates, cut costs, and simplify global transactions with payment orchestration.
Rafaella Evgeniadou
Mar 6
•
5 min read