Olá Portugal: MB WAY Is Now Live with finera.

Portugal’s digital payment ecosystem has evolved rapidly over the last decade, shaped by strong banking infrastructure, government-backed innovation and one of Europe’s most coordinated payment networks. At the centre of this evolution is MB WAY, a mobile-first payment solution operated by SIBS, Portugal’s national payments infrastructure provider.

As a unified tool for instant transfers, QR payments, online checkout and in-app purchases, MB WAY has become Portugal’s leading e-wallet, serving more than 5 million users and delivering a frictionless experience across e-commerce and m-commerce.

We are pleased to announce that MB WAY is now live with finera., enabling merchants to offer Portuguese consumers a deeply familiar, trusted and mobile-centric Alternative Payment Method (APM).

For global merchants entering Portugal, whether in e-commerce, digital goods, subscription services or online gaming, understanding local consumer preferences is critical. MB WAY represents a strategic opportunity to strengthen localisation, improve conversions and meet consumers exactly where they are: on their phones.

What Is MB Way? 

MB Way, integrated with the Multibanco network, is Portugal's foremost mobile payment solution. Operated by SIBS, the country's national payments infrastructure provider, MB Way acts as the mobile-first extension of this system, designed for fast and seamless payments using smartphones.

Unlike traditional card flows, MB WAY offers users:

• A mobile phone number (instant authorisation through the app).
• QR code payments linked to users’ bank cards.
• A streamlined mobile app experience without entering card numbers or bank details.

This makes MB WAY the mobile-first extension of the Multibanco system, built specifically for a generation that prefers speed, convenience and seamless payment flows. According to SIBS, MB Way now serves 5 million users and is supported by over 95% of Portuguese banks, providing extensive national coverage with a single integration.

Why MB WAY is considered as a dominating Payment player in Portugal

1. Instant and Mobile-First Checkout

Smartphone payments in Portugal continue to rise and MB WAY matches user expectations for fast and frictionless payments. There is no need for manual card entry or lengthy authentication flows, consumers can simply validate the transaction in their app.

2. Backed by SIBS & Supported by 95% of Portuguese Banks

Few markets have a national APM with such broad institutional backing. With MB Way operated by SIBS, the method benefits from decades of banking trust and reliability.

3. Real-Time Payment Confirmation

MB WAY payments are processed instantly, enabling faster order handling and a smoother checkout experience, advantages that matter significantly in mobile-driven markets.

4. APM Designed for E-commerce and M-Commerce

MB WAY fits naturally into omnichannel experiences:

• E-commerce websites.
• Mobile apps.
• In-store QR flows.
• On-delivery payments.

The flexibility makes it a suitable Alternative Payment Method for merchants with Portuguese traffic or mobile-first audiences.

MB WAY vs. Traditional Card Payments in Portugal

Portuguese consumers have a long history of using bank-backed alternative payment methods rather than relying solely on card payments

MB WAY strengthens this trend by offering:

• Greater familiarity.
• Reduced friction.
• Instant authorisation through the user’s phone.
• A checkout journey aligned with cultural and behavioural habits.

As global e-commerce increasingly embraces APMs, open banking, QR payments and mobile wallets, MB WAY stands out as a textbook example of how local payment preferences shape user trust and conversion rates.

How Global Merchants can benefit from MB Way

For merchants looking to grow in Portugal or those already receiving Portuguese traffic, supporting MB WAY offers clear benefits:

1. Higher Mobile Conversion

Fast approvals and reduced friction help increase checkout completion rates, especially on mobile.

2. Trusted by Millions

With more than 5 million users, MB WAY is often the default payment choice for younger, digitally active consumers.

3. Strong Bank Coverage

With support from over 95% of banks, MB WAY ensures a broad national reach.

4. Ideal for Digital and Youth-Focused Brands

Merchants in fashion, beauty, lifestyle, digital goods, subscriptions and other mobile-heavy verticals may benefit most from MB WAY adoption.

Start Your APM Adoption in Portugal With MB Way by finera.

Portugal’s digital payments market is uniquely shaped by strong national infrastructure, mobile-first behaviours and government-backed innovation. MB Way sits at the heart of this ecosystem, trusted, widely adopted and supported by nearly all major banks.

For global merchants expanding into Portugal, adding MB Way is a strategic step toward building a local-first checkout experience that resonates with the behaviours and expectations of modern Portuguese consumers.

Merchants interested in strengthening their payment stack in Portugal can connect with our team to learn more about MB Way activation and best practices for localising their payment experience.

Ready to strengthen your payment stack in Portugal? Talk to our team and learn how MB WAY and finera.’s orchestration can support your growth in the Portuguese market and beyond.

Let’s help you expand with confidence, optimise performance and deliver payment experiences that truly resonate with your customers.

DISCLAIMER

This article on payment methods is for informational and educational purposes only.

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